Celebrating 100 years of the Legendary HERRERA Portrait Studio in Mexico, how my family depicted life in Mexico over 4 generations.

(Show/book being planned).

When my mother died in 2016, she left me her collection of old daguerreotypes and photo albums, along with twenty locked boxes containing her personal archive. I didn't have the courage to open those boxes until 2018, but when I did, I found a treasure: she had saved every family photo, every ad from my dad's studio, every newspaper clipping, her children's childhood drawings, our first padlocks of hair.

My mother was a businesswoman who in the 80s founded a company called Masterfot, with the purpose of improving the technical level of the Mexican photographers of her time.

With in-depth research and eloquent narration, a prestigious team of professionals, my father Héctor Herrera and I are preparing this book to honor her and close a cycle after four generations, since this will be the last of the Herrera family's photographic dynasty.

Join us in the making of the book in https://www.instagram.com/the_herrera_studio_archives/


Tecnológico de Monterrey, 2007. (From left to right) Yolanda, Héctor Armando, Armando, Ana Lourdes "Lou Peralta", Héctor, Catalina, and Juan Pedro HERRERA.

Yolanda Peralta, 1962. Photo by Héctor Herrera.

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